Dawn Dennis

Dawn Dennis is Digital Marketing Director at Dennis & Co. Auto Group. In this role, she plans, implements, and manages the digital strategy for all Dennis & Co. locations. She also partners with the company’s advertising agency to align digital advertising with traditional media, including TV, radio, and print.

Her key achievements include increasing the store’s brand awareness, generating more website traffic/leads, and improving the ROI associated with Dennis & Co.’s marketing efforts. As a result of Dawn’s work in this domain, the Auto Group has become a leader in the digital space within the automotive industry in NYC.

Dawn credits her job success to her intense focus on analytics/KPIs, efforts to stay apprised of digital marketing trends and best practices, and strategic vetting, hiring, and management of digital vendors. She is also skilled at anticipating, adapting to, and capitalizing on the rapid changes in the digital marketing landscape.

Prior to joining Dennis & Co. in 2011, Dawn was a Web Development and Digital Marketing contractor. She provided consulting services to a variety of businesses, specializing in website design, search engine marketing, digital display advertising, email marketing, web analytics, social media marketing, and content marketing.

In addition, Dawn spent more than six years in three positions—Specialist, Supervisor, and Manager—in the HR Information Systems division at U. S. Surgical, Inc. She was a consultant at Custom Business Systems and held positions as Trainer, Consultant, and Technical Support Engineer at DataEase International, Inc.

Dawn earned a Bachelor of Science degree in Business Administration at Bryant University and is an active member of NADA’s Digital 20-Group.

In her free time, Dawn enjoys reading, exercising, traveling, and spending time with family and friends at her vacation home in Cape Cod.