Bob Erickson

Bob Erickson is Vice President of Dealer Performance for Dennis & Co. Auto Group. In this capacity, he leads a group of sales departments that achieves continuous business growth. Bob’s responsibilities include providing direction and oversight on vehicle inventory, monitoring customer service, overseeing advertising effectiveness and budget allocation, and forecasting sales volume, revenue, and gross profit. He is also responsible for directing employee training and recruiting.

Prior to his current role, Bob served as General Manager for Dennis & Co.’s largest franchise, Eastchester Chrysler, Jeep, Dodge, and Ram. During the time Bob was General Manager, Eastchester won multiple honors from Fiat Chrysler Automobiles (FCA) for exceeding sales objectives and earned the prestigious Customer First Award for Excellence in 2018, one of only two dealers in New York City to earn such a recognition.

Bob has more than 19 years of diverse experience serving clients in the automotive industry. He joined Dennis & Co. in 2013 and worked his way up the ranks, holding positions as General Sales Manager and Finance Manager.
Having grown up in a family who owned an automotive company, Bob began his career as a salesperson at their independent automotive dealership. Subsequently, he worked for a Ford dealer as a sales manager and business development director, where his sales department experienced accelerated growth in both volume and revenue.

After earning an undergraduate degree in Business Management from Iona College, he expanded his automotive knowledge and expertise by attending the National Automobile Dealers Association’s dealer academy.

Bob resides in Westchester County, New York, where he and his wife, Diana, are raising their two children.